My length of experience in doing SEO works
taught me how essential LSI keywords are in ranking high in Search Engine
Results Pages (SERPs), thereby, optimizing web presence. I remember forming
deep knots on my forehead when I first heard the term. And until I did a few
good researches about it, I really didn’t understand what it means. The term
just sounded too technical for a newbie in the business like me.
So what is really an LSI keyword? And what do
you need it for? I’ll share to you my insights as based on my personal
experience.
When I first tried to research what LSI keywords mean, I didn’t get what I
exactly wanted as an answer soon enough. In fact, my confusion only grew worse
when I learned of its meaning (Latent Semantic Indexing). I needed somebody to
explain what it means in clear and plain language. And until one blog clearly
explained it to me, I didn’t realize that LSI or latent semantic indexing
keywords are actually just as simply as “related terms”. Funny, I thought.
There I was, thinking LSI keywords were so complex when all along, they are
just actually a group of words you use as keywords in your article apart from
your primary keywords.
But the real question is this: why
are LSI keywords important? I can actually just say, “They’re important because Google says so”. But I’d rather not.
With Google keeping an eye on quality
content, the last thing you need is get penalized because of keyword stuffing
in your article. When it comes to quality content, your keywords must be placed
naturally and evenly in your article. But you can’t possibly do this if you
only use your main keywords. To avoid keyword stuffing, you find other terms
related to your keyword and use them in lieu of your primary keyword. This way,
you do not have to repetitively use your main keywords in your article.
So how do you find LSI keywords to
use? Well, there are basically three possible ways for you to do that.
First, you formulate your own LSI keywords. Quite easy. All you need to do is focus on your niche and think of
words and phrases that are closely related to it. Or else, you can just simply
tweak your primary keyword, look for synonyms, stretch it, or remove a word or
two (if you’re using a long-tailed main keyword).
Second, you can use free LSI keyword search tools
provided by Google. Generating LSI keywords on your own
is actually easy. But if you can find an easier way to do things, who wouldn’t
go for it? To help you save time and effort in thinking for related terms, you
can just simply turn to free LSI keyword research tools offered by Google and
look for terms related to your niche and topic.
Utilize
third-party LSI keyword search tools.
There’s actually no significant advantage of using third-party tools over using
Google keyword search tools. This is just an additional option so you have more
choices at hand, depending on which one you’d be more comfortable to use. There
are a lot of third-party LSI keyword research tools you can use such as Quintura.
LSI
keywords are as vital as your primary keywords. You need them for quality
content. Looking back, I realize that I was actually already using LSI keywords
before I even learned what the term means.